Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much [...]
Search Engine Optimisation, or SEO, has the power to make or break a business. Good SEO can propel a website to the top of Google’s search listings but many businesses fail to harness its potential or grasp its importance, a [...]
The latest large brand to be hit with a user-generated content spam penalty notification is Sprint, the large US wireless communications company.Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their [...]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Enhanced Campaigns: “Flexible Bid Strategies” Launching SoonGoogle will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple [...]
Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to [...]
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed.Matt said that Google is launching “soon” a new change that will [...]
Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, [...]
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles [...]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” AwayIn March, Google’s chief web spam fighter Matt Cutts promised [...]
Over the years I’ve written a lot of blog posts to debunk misconceptions or claims that weren’t true. Sometimes I publish the blogs posts but often I don’t. This is a pretty typical example post. Someone claimed that Google was [...]
