Searchcap: the day in search, may 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” AwayIn March, Google’s chief web spam fighter Matt Cutts promised [...]
 

Seo book gives readers a visual step-by-step marketing blueprint

Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to [...]
 

How much should you spend on seo services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.The question every business professional must ask is, "How much [...]
 

The coming penguin update: should you reevaluate your link building strategy? by @dholakiyapratik

A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So [...]
 

A friendly reminder: search engine optimization could use the help of your sales team by @highervis

Whenever we talk about SEO, it’s always about the SEO team (no surprise there). However, it’s important to realize that other departments in your company might very well be able to help boost your optimization. Your sales team in particular [...]
 

Link building lessons we can learn from traders by @chrissmith897

 There’s nothing I enjoy more in the morning than waking up, getting me a delicious bowl of Shredded Wheat and putting on the idiot box to gaze at the daily doom report some people like to call the stock market.However, [...]
 

How to create and promote successful social media giveaways (and build seo links) by @marceladevivo

As much as I love guest blogging for links, I think it’s important to diversify your backlink portfolio.  Focusing on just one type of backlink creates a very contrived backlink profile which, if there’s ever a manual review to your [...]
 

The definitive guide to recovery from the unnatural link penalty by @dholakiyapratik

The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly 700,000 messages to webmasters via Webmaster tools. This was an enormous event, especially considering that [...]
 

Searchcap: the day in search, may 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your BusinessIf you’re considering using an analytics platform other than, [...]
 

3 ways to perform seo on a shoestring budget

As the SEO landscape continues to change in 2013, many tactics that had previously been low cost, easy to implement and effective are becoming less and less effective. For this reason, a lot of small businesses are struggling to choose [...]