Four mobile seo mistakes you shouldn’t be making

While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be beared in mind during the [...]
 

Google analytics gets new admin user experience

Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there’s a new landing page providing all major settings in a more accessible way. Here’s what it [...]
 

Introducing the adsense 10 challenge

Introducing the AdSense 10 ChallengeMonday, June 10, 2013 | [...]
 

How to use google webmaster tools to maximize your seo campaign

Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. But Google Webmaster Tools [...]
 

10 tips on seo tactics

Adam Audette, president of Rimm-Kaufman Group offered 10 tips on tried and true SEO tactics during his session at IRCE in Chicago this week.  Audette explained during the session that SEO is about search engines, not about rankings and keywords, [...]
 

8 e-commerce seo tips gathered from a decade of consulting

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work.Today’s article shares some [...]
 

Google analytics gets more collaborative

Google announced on Monday that Google Analytics users will soon be able to share and collaborate on dashboards. “Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you [...]
 

Fifty shades of full value

I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have [...]
 

Tips for analyzing the impact of your marketing activities in google analytics

I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness.What typically happens is that a company will devise a plan [...]
 

Getting away from our ppc campaigns this summer

Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get [...]