Google gets better as a sports search engine
Google put out a big list of algorithm changes it made in May, and several of them are related to people searching sports-related queries. Specifically, the changes are related to Soccer, Basketball and Golf.
The relevant changes:
Unified Soccer feature. [project codename "Answers"] This change unifies the soccer search feature experience across leagues in Spain, England, Germany and Italy, providing scores and scheduling information right on the search result page.Improvements to NBA search feature. [project codename "Answers"] This launch makes it so we’ll more often return relevant NBA scores and information right at the top of your search results. Try searching for [nba playoffs] or [heat games].New Golf search feature. [project codename "Answers"] This change introduces a new search feature for the Professional Golf Association (PGA) and PGA Tour, including information about tour matches and golfers. Try searching for [tiger woods] or [2012 pga schedule].
Here’s a look at the “tiger woods” results:
Here’s “nba playoffs”:
Google has made other sports-related improvements in recent months. In April, Google made the following changes:
MLB search feature. [launch codename "BallFour", project codename "Live Results"] As the MLB season began, we rolled out a new MLB search feature. Try searching for [sf giants score] or [mlb scores].Spanish football (La Liga) search feature. This feature provides scores and information about teams playing in La Liga. Try searching for [barcelona fc] or [la liga].Formula 1 racing search feature. [launch codename "CheckeredFlag"] This month we introduced a new search feature to help you find Formula 1 leaderboards and results. Try searching [formula 1] or [mark webber].Tweaks to NHL search feature. We’ve improved the NHL search feature so it’s more likely to appear when relevant. Try searching for [nhl scores] or [capitals score].
In March, Google made these changes:
Live results for UEFA Champions League and KHL. We’ve added live-updating snippets in our search results for the KHL (Russian Hockey League) and UEFA Champions League, including scores and schedules. Now you can find live results from a variety of sports leagues, including the NFL, NBA, NHL and others.Tennis search feature. [launch codename "DoubleFault"] We’ve introduced a new search feature to provide realtime tennis scores at the top of the search results page. Try [maria sharapova] or [sony ericsson open].
Have you found Google to be more useful for finding sports information in recent months?
Sources: http://feedproxy.google.com/Tags: SEO