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Rio seo extends leadership in seo automation with acquisition of top local …

Posted on 2012-06-06 in SEO News

SAN DIEGO, CA, Jun 05, 2012 (MARKETWIRE via COMTEX) –Local search engine optimization is critical for retailers,manufacturers, and service businesses with multiple locations, aswell as dealerships and franchise owners. Rio SEO, a leader in SEOautomation, has acquired Top Local Search Inc. to address this need.

As a result of the acquisition, Rio SEO adds five “hyper-local” SEOsoftware offerings to its growing suite of search, social media, andcontent marketing automation tools. Rio SEO is a new business unitand brand spun-out by San Diego-based Covario, Inc. in April.

With local SEO, marketers see the immediate benefit of digitalstorefronts optimized on a location-specific basis. The SaaS-basedsoftware offerings integrate local SEO with mobile, social, video,and couponing promotions that are valued by consumers looking to makespecific transactions at the most convenient locations. For example,custom store-by-store information is instantly available to consumersin an area searching for individual store hours, location directions,specific products or services, local promotions, gift cards, andmore.

The former Top Local Search clients that will now become Rio SEOclients encompass multi-location franchisors, retailers, dealers,manufacturers, resellers, and regional business owners. Among thefirm’s former principals joining the Rio SEO team are Founder and CEOBill Connard, along with Customer Support Manager Penny Phaneuf.

”We’re excited to join the industry-leading Rio SEO team,” Connardsaid. “Our products perfectly complement and extend the Rio SEO suitefor local SEO. This puts Rio SEO in a stronger position to addressthe multi-location business market, particularly from a localizationand mobile marketing perspective.”

Together, the five local SEO modules have been renamed to form thebasis of a new Rio SEO Local Search Solution(TM). Individually, theyinclude: Rio SEO Location Finder(TM), a hyper-local SEO module thathelps generate web traffic for individual stores and businesslocations; Rio SEO Mobile Location Finder(TM), which delivers mobileweb traffic for local business locations through a mobile userexperience resulting in increased engagement and conversion; Rio SEOLocal Search Optimizer(TM), an automation tool for optimizing webpages on a multi-location basis that delivers more local search webtraffic and valuable web analytics; Rio SEO Local Map Optimizer(TM),for local map listing information updated daily across the majorsearch engines; and Rio SEO IYP Link Optimizer(TM), a tool formaintaining consistent Internet Yellow Page listings across the webupdated regularly with the latest location landing page URLs.

These modules complement the full Rio SEO suite of organic searchmarketing and social media software automation tools for contentmarketing, auditing, reporting, competitive analysis, mobile siteoptimization, and SEO execution — now on both a global and a localbasis.

In addition to these local SEO tools, the Rio SEO product lineup alsoincludes: Rio SEO Search Analytics(TM), a patented SEO auditing,reporting, and recommendations solution; Rio SEO WebsiteOptimizer(TM), an SEO content management solution ideally suited forlarge content providers and ecommerce sites; Rio SEO Mobile SiteBuilder(TM), an automation solution that builds and optimizes webpages for mobile devices; Rio SEO Social Analytics(TM), a socialmedia ROI tracking and workflow solution; and Rio SEO ChangeTracker(TM), a new application module that helps digital marketersdiagnose and address website changes — often made inadvertently byother areas of an organization — which can cause SEO performanceproblems if not promptly corrected.

”I’m pleased to welcome Bill and Penny to our high performing team,”said Russ Mann, chief executive of Rio SEO. “Their talent andexperience will be a key asset, as will the proven hyper-local SEOsolutions they’re bringing with them. Clearly, Rio SEO now has alarger suite of SEO and social media software tools that will appealto a broader cross section of marketers and retailers — big andsmall — plus dealers, distributors, and franchise operators, as wellother digital agencies. It’s a great fit.”

About Rio SEO(TM):

Based in San Diego, Rio SEO was spun-out as a new business and brandby Covario, Inc. in April 2012. Rio SEO is focused on providingbest-of-breed technology solutions for earned and owned digital mediaprograms, specifically for SEO (search engine optimization) andsocial media marketing. It is among the largest independent providersof SaaS-based SEO automation solutions with patented technology. RioSEO offers application modules for organic search and social mediawith tools for content marketing, auditing, reporting, competitiveanalysis, mobile site optimization, SEO execution, and local SEOautomation. Rio SEO software clients include brand marketers,retailers, and digital agencies. More information about Rio SEO isavailable by calling 858.397.1500 and online at www.RioSEO.com .

Contact: Rick Clancy Sr. Director, Public Relations 858-397-1500, ext. 1643 office rclancy@rioseo.com

SOURCE: Rio SEO

mailto:rclancy@rioseo.com

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