Introducing marketwire resonate for small business
TORONTO, Jun 04, 2012 (MARKETWIRE via COMTEX) –Announcing Marketwire Resonate for Small Business, a new socialcommunications platform designed for PR, marketing and communicationsprofessionals. With integrated creation and collaboration tools,real-time social media and SEO intelligence, national distributionand on-demand measurement, Marketwire Resonate for Small Businessoffers communicators more control and value for their contentdistribution investment.
With Marketwire Resonate for Small Business’s industry-leading SEOtools, communicators have an unprecedented ability to perform keywordresearch and monitor social media conversations in real time as theycreate their content, helping to increase the search-enginediscoverability of their words and multimedia on the fly. By tappingdirectly into conversations taking place on Twitter, Facebook, blogsand across the social sphere, communicators can apply real insightand modify their content.
Marketwire Resonate: How it works
Working from one, integrated web-based platform, Marketwire Resonatefor Small Business gives communicators the ability to:
— Create content (text and multimedia) with powerfully simple online tools; — Collaborate with colleagues and partners in real time, and rely on version control to keep track of changes; — Optimize content for search using robust, intuitive SEO tools that integrate social media and search analytics; — Ensure quality and manage language translations with editorial support; — Distribute content to traditional media outlets worldwide and across the social web; and — Measure the resonance of their content and campaigns, online and off, and across social networks.
Social Intelligence: The next generation of ‘wire’
By integrating social media monitoring and analytics with traditionalpress release distribution, Marketwire has created a uniquenext-generation wire solution. Marketing and PR communicators are nolonger reliant on a one-way push of information to anonymousaudiences. Marketwire Resonate lets them create, publish and measuretheir content armed with market intelligence that effectively startsand contributes to conversations about their companies, products andbrands in traditional and social media.
Marketwire Resonate is built upon the company’s global distributionplatform that reaches media, online and off, around the world. Whatsets it apart is its use of social media monitoring and analyticsintelligence, powered by industry-leading Sysomos technology.
Communicators can tap into social media trends and popularity graphsto see the words and phrases people are using on Facebook, on Twitterand other social sites in relation to a particular topic. Demographicinformation, sorted by age, gender and region, provides insight intowho’s talking about specific topics. Communicators can test thesentiment and tone of their content as they create it, flagginglanguage that may be construed as negative.
Currently available exclusively to US-based small businesses,Marketwire Resonate rolls out to the general business market laterthis year.
Quotes
Michael Nowlan, President and CEO: “The ‘wire’ has always been avery powerful communications tool, and in the last few years it’sevolved into a digital platform that’s plugged into newsrooms andsocial networks with the means to reach everyone, from journalistsand bloggers to analysts and consumers. Up until now it’s beendifficult to build real-time social media insight from theconversations taking place among those stakeholders into newsreleases sent over the wire. Marketwire Resonate pulls socialintelligence directly into the process of creating and distributingnews releases and other content. It lets our clients create thatcontent while listening to conversations on Twitter, Facebook andother online networks so they can better align their messages withtheir target audiences, and get a real feel for how they make animpact.”
Tim Lambertus, Senior Vice President, Marketing and Product Strategy
”Marketwire Resonate gives our clients total control over theircommunications, from the research and creation stages of theircontent through to social monitoring and measurement. With MarketwireResonate, we’ve put the collective expertise of a digital marketer,PR professional, SEO guru and community manager at our clients’fingertips with a powerfully simple platform.”
For more information and to request a demo, visit www.marketwire.com/resonate .
About Marketwire
Every day, Marketwire plays a critical role in shaping theconversations that happen in newsrooms, corporate boardrooms andsocial networks around the world, helping communicators move markets,change public opinion and affect consumer behavior.
Marketwire is a social communications company that provides everyone,from start-ups to Fortune 500 enterprises, with powerfully simplesolutions: global press release distribution, industry-leading socialmedia monitoring and analytics, and a fully integrated marketingcommunications platform for content creation, optimization,distribution and measurement.
Marketwire is majority-owned by OMERS Private Equity( www.omerspe.com ), which manages the private equity activities ofOMERS Administration Corporation and today has $6.4 billion ofinvestments under management. OMERS Private Equity is headquarteredin Toronto, Canada, with offices in New York and London.
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Contact: Mike Torre Marketwire 416-342-8665 mtorre@marketwire.com
SOURCE: Marketwire
mailto:mtorre@marketwire.com
Copyright 2012 Marketwire, Inc., All rights reserved.
Sources: http://www.marketwatch.com/
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