Article syndication for seo, brand awareness and marketing with social media.
AUSTRALIA 20 August 2012. Google rewards websites that display content that is unique, original and relevant to the subjects that web users search for. The reality of getting traffic by search is that a website has to build credibility online before it will be trusted to deliver results that are meaningful to searchers.
A business has to market itself to let the World know that it has information, products or services that consumers want. One of the ways to do that is to become an expert ( or show that you are an expert already ) and spread the information to web users through a number of channels.
It is not enough to post the information online on a website. The content needs to be shared or syndicated.
In the long dead internet past, before the Google search algorithms became more effective, people used to submit an article to a site that farmed out articles to anyone at no cost. This might have led to more versions of the same content but that was of little value. The same content over many websites is duplicate content and treated with disdain. Content is valuable and people who write articles must maintain copyright and post it only on credible websites for a specific purpose.
The correct way to syndicate articles, news or information is to pick one location for the information to reside. Once it is online. submit the location URL to Google to be indexed. Leave it there. Get other websites to link to it but not republish it.
Another way to gain visitors to well written web content is to post links to the content on Facebook business pages, Google Plus business pages or Twitter. Let social media spread word about the article but not the article itself.
Pay a media management service to check that the valuable content is not poached, stolen or scraped by unscrupulous people who use it to get traffic that ought to go to the business that wrote or owns the content.
Then, to gain authority or expert status, do it all again. Write another valuable news item or article and post it on another website. ( Some sites charge to post content but a media manager can arrange that on high pagerank websites) Then use social media, and their readers to post links to that new content.
Eventually a body of quality work will be built up online in different locations with one article per location and people’s votes in the form of Facebook likes and links will send traffic.
Link farms and article farms are not relevant anymore.
Businesses should outsource article writing to ensure that a planned SEO and social media marketing plan is executed with known goals. For business the goals could include fame for the owners, fame for the products, fame for the services or information for investors. If the business has legitimate news, then reporters will be interested in creating content that will compliment the body of articles planted on the net by the owners.
The aim is to build credibility to earn the right for Google, Yahoo and Bing to send people to their information. If a reporter does do a press, TV or online interview ensure that the feature includes information on where they can find more information about the business.
None of this will happen by itself. Article and news syndication is a very effective way to gain new business or to make people aware of startups.
Greg Rogers is the CEO of RogersDigital.com which is a news media and marketing business operating internationally.