Smx advanced video: google’s matt cutts on a disavow-this-link tool
All the talk today about Bing’s launch of a disavow this link tool is a good reminder that we should go back into our video archives and post the comments that Google’s Matt Cutts made about a tool like that during our SMX Advanced event earlier this month.
Cutts was speaking with Search Engine Land’s Danny Sullivan during their annual keynote conversation when the subject turned to “negative SEO” and the possibility that some recent Google updates had made it easier for one website to purposely hurt another site with low-quality links. Here’s some of that discussion:
You can go back and see our liveblog coverage of the conversation for more, and we’ve also posted a separate video about how Google handles affiliate links.
Related Topics: Google: SEO | Google: Webmaster Central | Link Building: General
Sources: http://feeds.searchengineland.com/Tags: LINKS, SEO, Twitter, WEB