Searchcap: the day in search, may 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google To Chinese Searchers: Your Search Interruptions Are Not Our Fault
Google announced on their blog that they have noticed an increase in complaints from searchers in mainland China. The issues they are reporting is that Google.com and searchers are not coming up, as if Google.com is down. So Google investigated their servers and operations and noticed no issues with anything on Google’s side. So they [...]
5 Ways To Capture Brand Equity With SEM & Affiliates
Last week, I read David Rodnitsky’s Enterprise SEM column on brand term bidding, and I loved it! Even better, it got me thinking about search and affiliate marketing again. While I think David made some excellent points, as I consumed his endless wit and wisdom, I kept thinking: All that brand keyword goodness, it’s almost [...]
Google Product Search To Become Google Shopping, Use Pay-To-Play Model
Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise [...]
Google Penguin & Panda Talk Now In Coffee Shops & Elementary School
As Google becomes more mainstream you hear random people in coffee shops, the grocery store, church and even kids in elementary school talking about Google’s updates. Google’s head of search, Amit Singhal, tweeted early this morning that he was at a local Starbucks and overheard a conversation that proved to him that Google’s latest updates [...]
Should We Disavow Links To Combat Negative SEO?
The Negative SEO conversation has truly been re-ignited and has everyone debating its affect again. Conversations are exploding with claims of lawsuits, paying people to remove backlinks, and just blowing up the site and starting all over. Fair enough. But the way I see it, there is really a simple solution to this issue. Disavow [...]
The Recording Industry Association of America (RIAA) has once again come out swinging at Google, saying the company isn’t doing enough to fight copyright infringement online. But it may be that the RIAA itself is guilty of that charge. In a blog post this week, RIAA Executive VP Brad Buckles shares what the organization calls [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDsPew: Daily Twitter Usage Has Quadrupled Since 2010Meeker: Mobile Advertising A $20 Billion Opportunity In USPost IPO Report: Facebook Drops In Customer Loyalty Ranks, Down 7% In Brand EquityFacebook Adds New Roles For Page Admins & Ability To Schedule PostsToo Many Companies Are Ignoring Mobile Web Traffic
Search News From Around The Web:
Applications & Portal Features
Now you can polish up Google’s translation of your website, Google Translate Blog
Business Issues
Inside Google X’s Project Glass, Part I, Fast CompanyEXCLUSIVE: Google and Facebook exploring investments in Vevo as part of broader partnership with YouTube music-video service, NYPOST.comGoogle forces advertisers to buy back their own trademarks, Harvard professor says, Financial PostHow I Did It: Alexis Ohanian, Reddit, Inc.com
Local, Maps & Mobile
My CliffsNotes on the Google Places-Plus Merger, LocalVisibilitySystem.comExplore historic sites with the World Wonders Project, Official Google BlogFoursquare Teases Major Redesign, Shows Off New Maps, thenextweb.comGoogle Answers Questions On Managing Google+ Local Page, Search Engine Roundtable
Link Building
Web Directory Submission Danger: Analysis of Directories Shows 20% Penalized/Banned by Google, SEOmoz
Searching
Bing Deep Links Issue to Blame for ‘Mysterious’ Yahoo Links, Search Engine WatchC-SPAN’s Online Collection of More than 600 Searchable, Viewable Commencement Speeches, LJ INFOdocketNew Resource: Library and Archives Canada Launches Portraits Portal, LJ INFOdocket
SEM Industry
How Google’s Head Of Search, Amit Singhal, Knows Penguin Works, Search Engine RoundtableLinks and Outings and Guidelines. Oh My!, SEO.comThe Mob Mentality of SEOs, ShoeMoney
SEO & SEM
4 Secrets About Paid Search Agencies, Search Engine WatchCommon eCommerce Technical SEO Problems, distilledGoogle AdWords MCC Bug With Linking To Google Analytics, Search Engine RoundtableNow 404 & 410 Response Codes Treated The Same By Google, Search Engine RoundtableTechnical Vocabulary, Jargon, Acronyms & Client Communication in SEO, Search Engine PeopleThe Benefit of A Sitemap According to Googles John Mueller, State of SearchWas There A Google Panda Refresh? Panda 3.7, Search Engine RoundtableWill My Rankings Return After a Google Penalty?, BruceClay.com
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Facebook, Google shopping, Google.com, LINKS, SEO, Twitter, WEB, Youtube