Searchcap: the day in search, june 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion
It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing ads to the Adwords platform. My last article about taking advantage of Google Shopping seems to be timely in light of recent events. As many of you might already know, Google will officially be transitioning to [...]
Baidu Agrees To Ad Revenue Sharing Deal With Apple In China
Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts [...]
Bing Does Local Content Deal With Yelp
Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.” The content appears on [...]
How Anomalies In Search Trends Could Change Your Product Roadmap
By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by what I found. What jumped out at [...]
Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the [...]
Nobody Tracks Web Users More Than Google & Facebook, Report SaysReal-Time Bidding To Come To Facebook AdsReddit Bans The Atlantic, Business Week And More For SpammingWhich Comes First, The Site Or The App?DudaMobile: Restaurant Category Dominates Among SMBs With Mobile SitesFour Of The Internet’s Biggest Ad Sellers Join In Ads Integrity AllianceApple To Reportedly Kill Off Ping, The Social Network For Music
Business Issues
AOL Management Wins Proxy Fight, Business InsiderFacebook, Twitter, Google Lead Alliance to Clean Up the Internet, thenextweb.com
Link Building
Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups, SEOptimiseThe Impact of Authoritative Links, Mentions, and Shares on Rankings, SEOmozThe Inbound Marketer’s Guide to the Link Prospector, Search Engine PeopleUnnatural Link warnings, Conspiracy theory?, David Naylor
Local, Maps & Mobile
Ditching Google Maps not a problem for iOS developers, GigaOMGoogle Maps vs. Apple Maps: A Side-By-Side Comparison, GizmodoApple and Mapping?, blog.telemapics.comApple’s Siri Buttons On Mercedes, BMW, Jaguar Steering Wheels? Automakers Think Different, Fast CompanyWork on NYPL Historical GIS Project Proceeding Faster than Planned, More than 7700 Maps Already Online, InfoDocket
Paid Search & Contextual
AdSense now available for websites in Slovenian and Estonian, Inside AdSense
Searching
Reference: MarkMonitor Launches gTLD Info Database, LJ INFOdocket
SEM Industry
71% Say SEO Companies Should Be Penalized For Bad SEO Tactics, Search Engine Roundtable
SEO & SEM
Web Design: What Your Site Should Do about Rising Mobile Internet Use, BruceClay.com6 PPC Optimization Tips For mCommerce Campaigns in 2012, PPC HeroAdWords Variation Matching is Live: Here’s the Initial Analysis, Certified KnowledgeAre Google’s E-Commerce Changes a Good Thing?, internetmarketingninjas.comCustomize account management with AdWords scripts, Inside AdWordsHow Many Long-tail Keywords Are There?, SEO TheoryIntroducing Agency Edge: a one-stop shop for Agency Education Online, AdWords Agency BlogKeyword Rich Domain Names – Their SEO Value & Invincibility, Search Engine JournalThe Five Forces of Keyword Competition, Search Engine Watch
Video, Music & Image Search
YouTube Tests a New Homepage Interface, Google Operating System
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Facebook, Google Maps, Internet, Ning, SEO, Twitter, WEB, Yelp