Searchcap: the day in search, june 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Bing Is For Doing Things It Tells You Not To Do
“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and [...]
Keyword Research Tool Review: Google Adwords
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other. So [...]
Google Updates “Hot Searches” With Images & Stories
Google has announced an update to Hot Searches, formerly known as Google Hot Trends. The update gives the page a more magazine look with images from news papers, news stories, related searches, and more. But it appears to remove the ability to search for hot trends by date. Here is a close up of what [...]
Is Presentation More Important Than Content Itself?
Is content presentation more important than content itself? In a word: Absolutely. Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy. But the visual presentation is your first impression with the Web visitor: it’s what makes [...]
8 Tips To Increase Your Link Building Efficiency
I’ve seen a lot of posts recently that talk about how to dedicate enough time to link building to see results without it taking over your life. To be blunt, that’s a load of crap. If something is scalable, its size can be changed, like fonts. How long you have to link build for to [...]
Bing Integrates Qwiki Videos Into Search Results
Bing’s search results are getting a bit more interactive with the integration of machine-generated videos from Qwiki. The companies have just announced that some search results — currently those where a Wikipedia page appears — will offer searchers a chance to see and hear a Qwiki video about the search topic. The integration shows up [...]
The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced
Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news [...]
Local SEOs Analyze Current Google Ranking Factors
Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Twitter Implements “Tailored Trends” To Increase Trend RelevancyFirm Predicts US iPad Usage Will Double This YearReport: How Paid And Earned Facebook Programs Drive In-Store & Online GoalsApple Begins Rollout Of Mobile Wallet Functionality With Passbook App14 Ways To Turn On The Content FlowApplebee’s Mocks Social Media Users In An Attempt To Go Viral On Social MediaMeasuring The Impact Of Conversion Lift
Search News From Around The Web:
Business Issues
Apple Steps Up Rivalry With Google, Wall Street JournalHipmunk Plans to Take Off Internationally With $15 Million in Capital, AllThingsDIBM, Activision Blizzard latest heavyweights to oppose Xbox import ban requested by Google, FOSS PatentsSiri’s Nemesis Evi Relaunches, Recruits Berkowitz From Wolfram Alpha, Opens US Office, TechCrunchSpokeo data broker to pay $800,000 in FTC privacy case, ComputerworldYext Raises $27M More At A $270M Valuation, TechCrunch
Local, Maps & Mobile
Imagery Update: Week of June 11th, Google LatLongA third of brands provide a poor mobile customer experience, EconsultancyGoogle Maps Faces a Formidable New Competitor in OpenStreetMap, Search Engine GuideReference: Online Maps: Census Bureau Releases New Version of TIGERweb, LJ INFOdocket
Link Building
Does Google Index OnClick Links?, Search Engine People
Searching
Research Paper: Impact of Gender and Age on Performing Search Tasks Online, LJ INFOdocketSearch Research: New Search Engine Aims to Google the Real World, LJ INFOdocket
SEO & SEM
5 Steps to Creating Data-Driven Content, blueglass.comA Guide to Mobile SEO & Local Search SEO For Your Business, Vertical MeasuresAdWords Examples: Structuring your first ad groups, Inside AdWordsAdWords Sitelinks & Enhanced Sitelinks, Search Engine PeopleFinally Killing Off Keyword Density, The Open AlgorithmGoogle Showing The Same Website Too Many Times?, Search Engine RoundtableGoogle’s Tim Bray drafts new HTTP status code for censorship, The VergeLocal Citation Building Study Part 3: Plenitude of the Business Data, NGSThe Bigfoot Update (AKA Dr. Pete Goes Crazy), SEOmozThe Increasing Complexity of the Organic SEO Task List for 2012 & 2013, seoverflow.comWhen Keyword Targeting isn’t Keyword Targeting!, Certified KnowledgeWordPress SEO 1.2 – Major Upgrade, Yoast
Social Media
7 Questions to Determine if Facebook Ads are Right for Your Business, webranking.com8-Point Approach to Building a Social Marketing Strategy, BruceClay.comBiggest news sources on Google News aren’t shared the most on Twitter, PoynterFacebook Integration for WordPress, Facebook DevelopersFacebook’s Camera App for iOS Gets a Bit of a Name Change, thenextweb.comFor webmasters: Google+ and the +1 button 101, Official Google Webmaster Central Blog
Video, Music & Image Search
Broadcast moves beyond the TV set as 17% of consumers get network content on multiple screens, PoynterWill Apple Now Become A Search Engine Of Sorts?, Marketing Pilgrim
Web Analytics
Changes to Yahoo! Web Analytics’ Offerings, Yahoo! Web Analytics Blog
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Facebook, keywords, Link building, LINKS, SEO, Twitter, WEB, Yahoo