Searchcap: the day in search, july 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Helping Or Hurting: The Debate Over Google+ Local
It’s been two months now since Google replaced Google Places with Google+ Local. The reactions thus far have been mixed: SEOs hailed it as a revelation for small businesses, while consumers were left scratching their heads over the new Zagat system. Google+ Local has the potential to be everything this column is about: the intersection [...]
Intent, Content & Spamming – Is There A Difference?
The difference between intent and content is what Google is missing. Keywords at their most basic level are what we use to communicate, and if you think back to those COM 101 days, you’ll remember that the way it works is our thoughts are encoded in our brains into words, those words are spoken or [...]
NBC Olympics Executive’s Email Wasn’t “Widely Available” In Google
The interwebs are all a flutter over how a critic of NBC’s Olympic coverage had his Twitter account suspended after tweeting the email address of the executive in charge of that coverage. It was private, said Twitter. Public to anyone with Google, said journalist Guy Adams, whose account was suspended. Actually, from what I can [...]
Twitter Apologizes, Admits One Department Helped NBC Get Journalist’s Account SuspendedGoogle Nabs Wildfire Social Marketing Platform For Reported $250 MillionWhy Adams & Not Others: Twitter’s Suspension Of Journalist’s Account In #NBCFail Flap Raises QuestionsChick-Fil-A’s Brand Image Suffers In Wake Of Family Definition ControversyThe Dog Days Of SummerEyetracking Study Underscores Facebook’s Mobile Ads ChallengeWhat To Do When 87.5% More Queries Are Blocked: Coping With Firefox 14Upgrades To Google Analytics Content Experiments‘Cashtag’ Ticker Symbols On Twitter Now Send Users To Search ResultsRoss Levinsohn Walks Out Yahoo’s Door With More Than $5.3 Million In Cash And EquityFirm Claims 80% Of Facebook Ad Clicks Were From Bots
Applications & Portal Features
Gmail iOS app updated with smoother animations & the ability to save picture attachments, 9to5google.com
Business Issues
Yandex Announces Second Quarter 2012 Financial Results, Yandex Company
Link Building
Getting Buy In For Link Building, distilledLink Building for Local Search, Search Engine Watch
Local, Maps & Mobile
At your service: planned NYC subway changes now in Google Maps, Google LatLong
SEM Industry
Interview with SEO expert & master interviewer, Eric Enge, SEO CopywritingLarry Kim from WordStream Shares his Story with BristolSEO.com, BristolSEO.com
SEO & SEM
5 Ways Microsoft adCenter beats Google AdWords, PPC HeroGetting SMART with SEO Strategy, Search Engine JournalRumor: A Google Penguin Refresh Underway?, Search Engine RoundtableSEO: Should You Exact Match Domains Or Not?, Search Engine Roundtable
Facebook introducing ‘save for later’ feature, The VergeFacebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More, TechCrunchSocial Media Overwhelm: Tools that Make a Difference, Certified Knowledge
Video, Music & Image Search
Google Images Strict SafeSearch Returns Porn While Moderate Does Not, Search Engine Roundtable
Web Analytics
Appsfire Buys iOS and Mac App Tracking Tool Appstatics, thenextweb.com
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Facebook, Link building, SEO, Twitter, WEB