Searchcap: the day in search, july 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
The Pillars Of Strategic SEO & A Primer On Website Design
Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see. Analysis – The Bedrock Of Strategic SEO Every business exists to serve a marketplace while [...]
Singular vs. Plural: What Search Queries Can Tell You About Your Customers
“Remember: Y’all is singular. All y’all is plural. All y’all’s is plural possessive.” – Kinky Friedman In display or social advertising, the marketer can reach customers with different offers based on demographics or behavioral signals. This is not so in search where one only has the query searched as the fundamental mode of segmentation. This [...]
As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?
Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn’t improve, Yahoo might go looking for a new partner, which could include Google. Let’s explore how the deal has continued to falter, quarter-after-quarter, and [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%Twitter’s Promoted Tweets Become A Pure Ad ProductDesigning A Facebook Campaign To Meet Your Marketing GoalsGoogle+ New Management APIs Opening To ‘Hundreds More’ Third PartiesFive Companies Each Showed More Than A Billion Video Ads In June, comScore Says
Search News From Around The Web:
Applications & Portal Features
Google Input Tools, Google
Business Issues
Google: We’re anti-piracy, just like you guys, Music Week
Local, Maps & Mobile
It’s live! To the million businesses on foursquare: you can now use local updates to talk to your loyal customers, Foursquare BlogMapQuest Officially Releases iOS Maps API, blog.mapquest.comMore detailed maps in parts of Europe, Africa and Asia, Google LatLong
Link Building
The Marketer’s Ultimate Guide to Link Bait, blog.hubspot.com
Searching
KAYAK Employs Former Pizza Delivery Exec to Manage Russia, Quintura blog
SEO & SEM
3 Months Later: Google Webmaster Tools Brings Back Author Stats, Search Engine Roundtable6 Reasons You Should Stay With Your Current Small Business SEM Provider, Search Engine WatchCurious case of small business and SEO, SEO BookDear @MattCutts, how compelling is a blank page?, elevatelocal.co.ukOne Site Vs. Multiple Sites For Locations? Google Says One Site, Search Engine RoundtableWhen Google Gets Penalties Wrong, Screaming Frog
Facebook Promoted Posts vs Sponsored Stories, SEOmozHow to grow your LinkedIn group (and keep them coming back for more!), SEO CopywritingI Went to Camp at Google+ (And All I Got Was This Animated GIF), Wired
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Facebook, Foursquare, Linkedin, Ning, SEO, Twitter, WEB, Yahoo