Searchcap: the day in search, august 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says
June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y [...]
Google Updates New Orleans Street View Imagery
The history of Google’s Street View is rife with cities and towns that are less than thrilled at the sight of those little cars driving down the street (remember when a Street View driver ran into an angry mob of UK villagers?), but the reaction today is quite different in New Orleans. Seven years after [...]
10 Ways To Create Engaging Content For Action
Many organizations rely on a website to be their #1 sales tool. They pour thousands of dollars into building just the right website with a great design, robust shopping cart and plenty of bells and whistles. At some point in the website building process, they might think about the content that goes on the website. [...]
The Unbearable Torture Of Linking
It’s been a long, painful Spring and Summer for a lot of websites and link builders. I took a month away from it all for personal reasons, but I did conduct a couple linking strategy training sessions, and kept on top of things via my iPad. In this time, I read a few hundred posts [...]
I’m Feeling Doodly, Playful, Artistic: Google’s “I’m Feeling Lucky” Button Gains New Choices
Google’s famous “I’m Feeling Lucky” button on its home page has been changed to add new options such as “I’m Feeling Playful” or “I’m Feeling Trendy.” The long-standing ”I’m Feeling Lucky” button, when selected (if Google Instant is off), will automatically take someone to the first page that appears in Google’s results for a particular search, [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Study: Mobile And Video Are Key Drivers Of Apparel PurchasesYelp Launching New Home Page DesignKlout Transforms Into “Social Media Resume” With New DesignReport: 80 Percent Of SMB Mobile Sites Offer Click-To-CallAre You Boring Yourself With Your Search Marketing?India Begins Formal Antitrust Investigation Against GoogleSocial Media Metrics: Measuring Business Value When Sales Take Place Offline
Search News From Around The Web:
Applications & Portal Features
Yahoo! News Offers Socially-Enhanced Experience During 2012 Elections, Yahoo Press Releases
Business Issues
Tycoon sues Google on defamation claim, ZDNetGoogle can appeal class certification in Books case, paidContent.org
Local, Maps & Mobile
6 Things to Know About the Yelp-Bing Local Data Partnership, Small Business SEMApple’s Share of Media Tablet Market Hits More than One-Year High in Q2, isuppli.comBing How to: the Bing Get Me There App for iOS, Bing Maps BlogGoogle Acquires Frommer’s, Watch Out For Google City Pages, orourkehospitality.comHow To Get Reviews And Improve Local Ranking With Google+ Local, Search Engine PeopleOpening Your Doors to Google Maps, Branded3
Link Building
How to: Mine server logs for broken links, PortentDo Natural Links Exist?, Search Engine PeopleSurvey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Pinterest Links?, Adam Sherk
Searching
Google’s New Favicon, Google Operating SystemGoogle Apple Safari 5.0 Bug: Blind Searching, Search Engine RoundtableGoogle Definitions Says Only Men Can Rape, Search Engine RoundtableImproving Google Patents with European Patent Office patents and the Prior Art Finder, Inside SearchInternet search: What makes it simple, difficult or impossible?, SearchReSearch
SEO & SEM
Come on PRs, get a grip on SEO, EconsultancyOpting In All Your Products to Product Listing Ads, Google CommerceCustomer creation, conversion, & SEO: an interview with Brian Massey, SEO CopywritingWhy you Should be Blogging as an SEO, State of SearchAdWords Sitelinks Policy Changes – What You Need to Know, PPC Associates BlogConfiguring URL Parameters in Webmaster Tools, Official Google Webmaster Central BlogGoogle Testing Lead Generation System for New Car Sales, Mike BlumenthalMajestic SEO integrates into RIO SEO, blog.majesticseo.comPage Speed and SEO, seo-positive.co.ukSEO vs. PPC: The Benefits of Going Organic, TextLinkBrokers BlogUsing Pareto Analysis for SEO and Keyword Targeting, Search News CentralYelp SEO Campaign Highlights 8 Local SEO Best Practices, Search Engine Watch
Social Media
A Fee-Based Twitter Is No More Ideologically Pure Than An Ad-Supported Twitter, TechDirtTarget social media content by using social technographics, Vertical Measures
Web Analytics
Keyword Analysis in a world of 100% ‘Not Provided’, distilled
Related Topics: SearchCap
Sources: http://feeds.searchengineland.com/
Tags: Internet, LINKS, Ning, SEO, Twitter, WEB, Yahoo, Yelp