Microsoft revamps adcenter for agency relationships

Microsoft has updated adCenter to enable advertisers to change or add agencies without losing their entire account history.

With what they’re calling “Agency Enablement” features, adCenter now makes it possible for agencies to link or unlink to client accounts, onboard new clients via email requests to access accounts, control billing preferences and manage client accounts at the account level, rather than the customer level — providing greater flexibility. Being able to be linked to existing client accounts will also give agencies greater insight into the account history, rather than starting from scratch.

From the advertiser perspective, the changes provide more options in managing agency relationships while still holding onto the account — with all the linked account history.

To use this new feature, agencies will need to enable the new version, make sure they’re identified in adCenter as agencies, and may need to unlink from current clients’ accounts and then relink by sending clients invitations to connect.

Related Topics: Microsoft: adCenter

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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