How to start a social media advertising campaign on the right foot
Are you trying to bring more customers to your online shopping website? Do you feel that you have tried every little trick in the book, without getting satisfactory results? Well, have you tried running a social media advertising campaign on Facebook? You can potentially reach out to millions of prospective customers in this way, without having to spend too much money.
However, you need to start the social media advertising campaign carefully. Otherwise, you may end up spending too much in the early stages, which would make the entire campaign seem like a financial disaster. The following guidelines should be able to help you avoid such an unwelcome situation:
Compose at least 15-20 advertisements, before you contact Facebook about posting ads. That will let you get off to a flying start from the beginning. Make sure that the texts of the ads are geared towards promoting your products and services. Also, limit the texts to just a few words. There isn’t much space available for the text in Facebook ads. Make sure the text is capable of grabbing the eyes of visitors from the word go. There should not be any grammatical or spelling mistakes in those, either. Take as much time as you need to write these copies. If necessary, get the copywriting done by a professional writer. If you have hired a social media consultant, then he should be able to take care of this. Draw up a good plan regarding the way you would place the Facebook ads, along with the amount of money you would like to invest in those. If you are consulting an experienced social media professional, then ask him to draw up a plan for you. That will ensure there are no errors or oversights in the plan, which you are likely to make. Finally, get in touch with Facebook and start placing ads, one by one. Be sure to include a link to your online shopping website in every advertisement. This will allow potential customers to visit your website directly by clicking on the ad. Try to avoid using links shortened with services like Bit.ly here, because some people do not like to click on those.
So, when are going to start your social media advertising campaign on Facebook? Get started as soon as you can. For best results, hire a social media consultant to show you the ropes and guide you through the difficult early stages. That way, you would be able to extract maximum value for the money you invest in the campaign.
Sources: http://www.articlesbase.com/Tags: Facebook, Ning, social media advertising, Social media consultant, WEB