How to build traffic to your website like a pro
Many people new to internet marketing and making money online, think that the hardest part is getting a website up and running. While taking action and getting that done is to be applauded, it’s really just a part of the overall picture. You could have the best website in the world, selling the most desirable product, but if you don’t have any traffic interested in your offer, then unfortunately you won’t make any sales. Now let’s assume that your offer converts at 2%. That means for every 100 unique visitors, you make two sales. Knowing that your offer converts, your only other problem is driving enough traffic. In this article we are going to look at how to build traffic to your website like a professional.
Track and Test Your Website Traffic
You need to approach this strategically and develop the mindset of an online business professional. Put simply, you need to try out a number of different traffic sources to see which converts the best and offers the highest return on investment. Once you have enough data to decide, focus on the highest performing sources of traffic and ditch the ones that are either not working or not offering a worthwhile return on your advertising spend.
You also need to be smart and have different pages setup for each traffic source, so you can pinpoint exactly which traffic source is converting the best and making you the most money. You can’t do that if you send multiple traffic sources to the same page, so what you need to do is create several different landing pages with the same content and only drive one type of traffic to each page.
Traffic Sources To Consider
Here are some traffic sources for you to consider using in your online business. As I said previously, test them out and stick with the ones that are working best for that particular product or offer.
1) Pay-Per-Click Advertising – This method allows you to drive traffic very quickly so you can test and see what is working. Obviously it’s a paid method so it’s easy to spend money quickly. Set yourself a specific daily budget for your pay-per-click advertising and focus on choosing the right keywords for your campaign. Be mindful of the fact that initially it’s quite difficult to make a campaign profitable, so you’ll need to be prepared to lose money initially during the campaign testing phase.
2) Ezine Classifieds – This method allows you to choose your own advertising copy and run tests on how effective your ad is as well as measure results from different ezines. Naturally you are going to find good ezines to advertise in and not-so-good ones as well, so this traffic source is a case or trial and error until you find the ones that deliver good results.
3) Article Marketing – Traffic delivered via this method is both high quality and responsive as a result. It’s also a traffic method that only costs you your time if you write the articles yourself. Even if you outsource articles to writers, the cost can deliver a high return on your investment. This method does involve exercising a degree of patience and consistency to build-up traffic levels to your website, but it can be well worth doing.
4) Forum Marketing – If you are in a niche that has a popular and active forum, you can also drive traffic to it by including a signature link in your posts, but if you employ this method, ensure you are adding value to the community.
The examples above are effective and commonly used sources of traffic for web professionals. The key thing here is to test these different traffic sources and track your results to get the best return on your financial outlay for advertising purposes versus returns from product sales.
Sources: http://www.articlesbase.com/Tags: TRAFFIC, WEB