5 reasons to have an online business & internet marketing plan
Having a business over internet is very important and useful but to know that why to have an online business and the need of internet marketing is equally important before you go any further in your strategy. Below are 5 reasons that why you should have an online business and internet marketing plan.
Powerful Presence: What does a marketer needs for its marketing to be successful? You might be thinking of Audience, and rightly so. So considering audience as the ultimate deciders of how successful your marketing strategy is, you cannot neglect such a highly populated area for marketing. There are approximately 2.27 billion internet users (as of 2012) and that’s the reason of doing the internet marketing because you cannot afford to leave such a populated market which is full of potential customers.
Relying on E-commerce:
People now prefer portability and door step service for their day to day needs and this need of simplified living style has given an ultimate boost to e-commerce industry i.e. online shopping and door step delivery services. So, in this era of portability, if you can’t provide your customers with online shopping and they have to be physically at your shop then you might lose lots of your customers. Because they will prefer to look for someone else who can provide them with the same products with easiness. This e-commerce functionality makes the internet marketing a must have feature for modern trading and marketing purpose.
Updates are the main ingredients of any modern business structure and sometimes these updates have to be conveyed to end users and customers as well. Keeping this fact in mind, internet marketing can be really helpful for this purpose without any extra cost. If you’ll go for the same old method of letters and other print media solutions then it can affect your company budget whereas in internet marketing, you can place a headline or can run slide of the current news and updates regarding your business. This flexibility of internet marketing cannot be beaten by any of the print media marketing tactic.
Economical Marketing Solution: There is a economical crisis all around the world but savvy business owners know very well how to tackle with tough business situations. For most of the business owners, operational cost is always a problem and that’s the reason that many of the businesses have moved themselves from offline to online mode. Internet marketing not only saves your marketing cost but also allows lets you deal your business virtually like amazon.com and other online market places.
The rest of the work can be done with little bit of search engine optimization for getting your website ranked high for some local but highly searched terms(relevant to your business and its services). You can run online ads as well like Pay per click and online banners.
24*7 Service with Ease: With a physical office you cannot present yourself every time i.e. 24*7 (you can but it will cost more) but with internet marketing your website and other marketing materials will be available to your customers anytime, anywhere. Your FAQs can answer some of their basic questions before they come to see you and thus it saves your time energy.
Also, with the integration of third party software and tools (paid and free) you can make your presentation more attractive and user friendly, rather than putting lengthy contents and boring navigation you can entertain your customers with recorded videos and designed images.
Sources: http://www.articlesbase.com/Tags: Internet, Internet marketing plan, WEB