Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets.To be launched in a few weeks in Turkey, followed by Russia, the ...
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed.Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you already have been shown that domain ...
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same DomainGoogle’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. ...
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we’re talking about the kind of ads that take the form of content that users might expect to see on ...
Domino’s is no stranger to odd and bizarre marketing stunts. It’s latest – a DVD that smells like a pizza – may be one of its strangest (and most brilliant) yet. Creativity Online reports that Domino’s Brazil has teamed up with ten video retal stores in Sao Paulo and Rio de Janeiro to cover popular DVDs with a thermal ink ...
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK.The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers ...
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners:The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award was confirmed by the appellate decision. ...
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the ‘Relative CTR’ on the Google ...
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses.Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results over time.A real-time ad creator tool ...
Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge Graph boxes.Many are familiar with authorship images that appear next to some stories, ...
