Your seo swot analysis
Among internet marketing experts, the credibility of search engine optimization and article marketing techniques is often debated. While some marketers swear by their benefits to drive traffic onto one’s website, there are groups of experts who tend not to encourage these methods for their drawbacks.
Here is a detailed SWOT analysis of article marketing and optimization techniques, which will help you, assess its effectiveness in your online marketing initiatives-
The strengths and benefits of optimization techniques are already known within the internet communities. Here is a brief on some of its advantages –
a. Customized article marketing methods is considered to be one of the most effective online promotions techniques. It is entirely ethical and considered to be ‘white hat’ and are functional in directing visitors to one’s website and also facilitating higher rankings on all major search engines.
b. Additionally, these strategies usually cost your absolutely nothing, especially if you are able to identify an in house content expert who is able to create interesting 300 – 700 word articles. Also, content writing services can also be hired and extremely cost-effective rates.
c. Depending on the quality of the content that you put up, there are few chances that your initiatives will not be successful. This is because these methodologies done only help generate traffic through the direct links but also help website owners through the enhanced search rankings that can be achieved.
d. These techniques assist business owners and brands to leverage platforms to build personal reputation through the route of sharing knowledge and relevant information. Through article marketing businesses can impart important information pertaining to business and industry updates, trends and sales information. Evidently, this also results in enhancement of your online credibility.
2. Weaknesses –
While most internet marketers consider SEO as one of the best ways to promote one’s website, it also has its own set of weaknesses –
a. Considering all the hard work, time and resources that go into the execution of these strategies, results can be a relatively slow and implementation can prove to be a little cumbersome, which results in a number of website owners losing hope in the chances of success.
b. One needs to be prepared to the long-term commitment that these strategies demand and is preferable only for websites who aren’t looking for immediate results. For example, one would advise against relying on article marketing to promote a temporary promotion or sale.
c. Marketers also consider this method to be less flexible since it is difficult to modify once it has been executed. If a particular piece of content is posted and indexed by a search engine, it cannot be pulled back.
The biggest opportunity offered by article marketing and other optimization techniques is through affiliate marketing, which is the ideal way to optimize the return on investment in this particular case.
Even local businesses today are leveraging the benefits of custom optimization techniques which have been effectively meeting the promotional and information needs of brands and internet users.
The two primary threats in article marketing techniques is the threat of duplicate content, which means that every piece of information that you upload online is vulnerable to plagiarism. Another risk involved in these techniques is the constantly changing ranking process and policies that are being developed by major search engines with a view point to enhance accuracy levels in search results.
If you are well aware of the factors that work for and against any optimization technique, as a marketer you will easily be able to manipulate your strategies for best results.
Sources: http://www.articlesbase.com/Tags: Internet, SEO, TRAFFIC, WEB