Seo and social media: what are the benefits?
Nowadays, social media is a large part of many people’s lives; about 2/3 of people use these sites to connect with family and friends, and even re-connect with friends they haven’t seen for many years.
The best part about these sites is that they have many other uses other than personal. You can use them for school research, as well as marketing campaigns. Sites such as Facebook, YouTube, and Twitter are also used as strategies by big businesses. Research shows that 95% of respondents to a survey chose Facebook as the top social site, with Twitter coming in second at 77%, and YouTube at 24%.
On top of using social media to market themselves, many companies have turned to Search Engine Optimization, or SEO, as another great way to achieve the goals that you may have. Many companies have incorporated SEO to help build their brands and achieve name recognition. On top of that, lead generation is another great aspect of SEO. This impact has been shown at 57% with B2B and 41% with B2C.
Listed below are some great ideas to use both SEO and social media to help you meet your goals.
·Chose Your Network: With so many networking sites on the web, it is important to chose the right one for your business. This is because it takes time and effort to create and maintain these sites. The biggest sites out there does not mean that these is the best for your business. Making a list of your goals, target audience or niche market, and search engine indexing, and balancing these out will help you find the site that is best for your social marketing and SEO campaigns.·Keywords: When you create your social network page, you must optimize your content using SEO elements. These include good keywords that will help you stand out among the crowd, as well as writing unique selling articles and placing a good, professional photo on your profile. On top of your profile, you need to also optimize your posts, blogs, and tweets. Choose your keywords carefully because many times there are word or character limits. When writing a blog, the title, first, middle, and last paragraphs should all contain the keywords, but keep it to no more than 2-4% density. Also make sure that your flow is good.·Build and Manage: Creating a site or page is not enough; you must also manage it. These steps take both time and effort. The key to this is to update it regularly. This can include providing new, optimized, and high-quality content, which will help you increase traffic and attract potential customers. You can also incorporate links. When you post content on these sites, add back links as well so that your readers can click these to help them get more information. Customers can also share your information and help back link to you as well.
Following these tips and using social media and SEO services wisely will help your business expand, and increase your customer base in little time.
Sources: http://www.articlesbase.com/Tags: Facebook, keywords, LINKS, SEO, Twitter, Youtube