How a website redesign can help

When people see a page on a company’s website, they immediately make a decision to stay or go. There are a number of factors involved in that decision. If a company is receiving few sales or service conversions from its website traffic, it might be time for  a website redesign. Another sign that it’s time for this change is poor search engine positioning. Although redesigning the site can technically be done by an individual with no experience, hiring a professional search engine optimization (SEO) company to handle it ensures visibility to people and search engines. It can also improve the number of people who visit the site and stay to look around. Studies show that the longer visitors look at and read a web page, the more likely they are to buy something or book services. There are many features that can be addressed in a redesign, including navigation, load time, visual attractiveness and quality of content.

Navigation

When a website is easy to find on search engines and easy for users to move around and find what they are looking for, a website probably has good navigation. If not, changes are needed to improve search engine positioning and visitor satisfaction. Some of these changes might include what pages are available, how they lead the visitor from one site to the next and how easy it is for search engines to crawl it.

Load Time

How long it takes a website to load is an important factor in whether people stay around to see what a company has to offer. Visitors often grow impatient and leave if all or at least part of a website has not loaded within about three seconds. The number of images, sophistication of the navigation and quality of the programming are just a few of the factors that can affect the load time. A professional SEO company that does website redesign well can help achieve a lower load time. As one of the factors involved in search engine positioning on the results pages, this can also help to improve a site’s rankings.

Visual Attractiveness

What a web page looks like has a strong effect on whether a potential customer will stay and spend time or money. Interesting images and readability of words are important factors in visual attractiveness. Some font sizes, colors and styles are easier to read and decipher than others. For example, a bright red background with white lettering is more abrasive to the eye than a light colored background with black lettering. As a result, the second choice is more appealing. Professional web designers and graphic artists can give laymen some ideas as to what works and what doesn’t.

Content

Does the site deliver what it offers? If people are not looking for what they’ve found, they won’t stay. Choosing relevant words to put into a page’s title tags and meta tags makes it easier for search engines and people to find relevant pages to items of interest. The content should be well-written and easy to understand. Grammatical errors and spelling mistakes will often leave the reader with the impression that the business person is incompetent and cannot be trusted with important matters, including their service or product order.

While there are many different factors involved in redesigning websites, attracting visitors and creating a conversion to sales or services is an important part of doing business on the Internet. For businesses that are struggling with their profitability, one way to take a step in the other direction is to change how the company presents itself online by redesigning its look.

Sources: http://www.articlesbase.com/