Alexa site audit: is it worth your money
Since SEO has become an integral part of today’s online business, every online business wants to know how their site is doing in SERP and SEO audit is the solution to determine this easily. Let’s see what Alexa Site audit provides you?
Alexa provides two packages for Site audit-
1. Monthly Subscription Based @ 149 per month with 2 reports per month
2. One time Site Audit @ $ 199 with one time report
Lets see what Alexa offers in it Site Audit Report.
The report consist of following sections with each divided into sub-sections-
1. Crawl coverage
3. Page optimization
1. Crawler Report
This section consists of the following-
ii. Onsite links
v. Server Error
I will not take all of them as some of these are quite simple to understand and do not draw much inferences. For every section Alexa does provides recommendations and steps to improve it.
This part tells about the no. of pages in the site, how many pages are easily accessible and which pages have long navigation thus making them difficult to visit. The good thing is Alexa provides the facility to download this data in excel format with link URL and the no. of links the crawler had to follow to reach the page.
It consist of-
i. Link from top sites
Link from top site analysis tells about the kind of sites that are linking to your website. It is little different from the traditional back link report. Alexa provides a detailed report for the links in the form of chart. The chart consists of how the site is linking and how it will fair well if it is linked to top quality websites. This is important as you will find this with only the best seo company.
The graph is plotted for ‘No. of sites that are linked vs ‘Alexa Rank’.
3. Page Optimization
Page optimization section is quite broad and covers many topics that are -
i. Link Texts
ii. Broken Links
iii. Duplicate content
iv. Duplicate meta description
v. Duplicate title tags
vi. Low keyword count
vii. Image description
vi. Session ID’s
vii. Heading Recommendations
ii. Broken Links
Nothing new here in this part, just renaming of 404 error as Broken links.
This section recommends the keywords one should use for adwords if you run your PPC campaign. It also suggest anchor text to use when linking to pages within your site.
This section gives you the crux of whole report. It includes information such as the number of pages requested, the errors encountered by the crawlers etc and unique host crawled.
Now coming to what people say of Alexa Site Audit. I researched a lot on web for what people say for Alexa’s Site Audit and I found that majority of people say it is really not the real value for money at $199 for single report !
There are many free tools available in the market that can give you atleast 90% of what Alexa provides you for $199. The one is use and recommend are Marketing Grader from Hubspot, check-domains.com [click website analyzer link] and my all time favorite Screaming Frog Spider.
I hope you find my post useful and please post any questions and feedback on firstname.lastname@example.org
Sources: http://www.articlesbase.com/Tags: keywords, LINKS, SEO, WEB